The blueprints in the Marketing Tools bundle contain examples of content that would be found in documents for a proposed project to replace rock mined on the Moon with a synthetic rock created on Earth. The fictional company is proposing a project called "Moon Rock" to address the current lack of resources needed to grow their company. They produce planes used in three different markets and the shortage of rock is restricting their ability to meet market demand. It is also restricting the ability of their competitors to meet market demand. It is a race among the companies in these markets to find a solution to the resource shortage. The Marketing Plan uses information collected in the Naming, Messaging & Positioning and Persona blueprints to establish the strategic plan for building market share of the new material.
The following pages will walk you through the key functionality in your Marketing blueprints so you can invest your time into making great products.